FENGME 2.0｜Brand Story

Be FENGME: Be you, wherever you are.

More than just a phrase — it's a belief we’ve held from the very beginning.

FENGME was born from a simple idea:
In a crowd, be someone you truly like.

Embrace every stage of yourself — the light, the lows, and even the uncertainty — with courage and honesty.

Now, we’re stepping into a new chapter: FENGME 2.0
This isn’t just an evolution of our brand — it’s an invitation to walk with us toward a more confident, more authentic life.

We’ve redefined every detail, refining our design language with a more elevated and mature aesthetic.
Because we believe:
Style isn’t just about what you wear — it’s an extension of what you believe in.

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Brand Color Language｜Six Inner Strengths

White | Purity – Staying true to your heart; the courage to begin again.

Yellow | Hope – Believing that light will find you, even in the dark.

Pink | Gentleness – Soft yet unyielding — the most resilient form of strength.

Beige | Acceptance – Embracing imperfection, and welcoming different worlds.

Blue | Confidence – A calm, steady glow that never stops for doubt.

Black | Determined – Unshaken and unwavering, no matter how far or difficult the road.

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These colors are your personal palette of inner power.

At FENGME, we help you discover your most confident self.

We don’t define who you should be —
We simply choose to be the one that’s always by your side.